Kris Roufa

A multi-disciplinary designer with 20+ years living and breathing all things design, marketing strategy and how to move an audience to a desired response. Kris has developed creative for companies within the specialty foods, action sports and outdoor, tourism and retail industries.

She is now the principal of Pool Creative, developing award winning brands featured in Communications Arts, Print and Logo Lounge International Book of Logos. Her design is notable for its simple but clever concepts and bold typographical style.

When Kris is not putting her brain to task in her studio she can be found gathering inspiration outside mountain biking, trail running or engaging in any sort of frivolity in sunny Durango, southwest Colorado.

brand strategy · visual brand development · graphic design · logo design & identity systems · web site design · packaging & POP display · advertising & print collateral · print production · illustration


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