THINKING OUTSIDE THE WHITE BOARD.
Public Relations creates a bridge from reputation management to publicity. We help both craft and tell a story that best reflects how our clients wanted to be perceived in the public domain. We help our clients analyze trends and predict their consequences, provide communications leadership to the management team, and implement a course of action directed to a set of goals, while maintaining flexibility to adjust as business changes.
We understand the value of an integrated public relations campaign, based on what is happening in ‘ real time,’ and carefully constructed to meet a client’s goals. We work to synch a PR campaign with overall marketing strategies, providing a “call to action,” to engage the target audience, be it the press, consumer or influencer. Strategy is the bridge from the vision to the tactic that creates results.
SOCIAL MEDIA is the most talked about yet most misunderstood mechanism of communications in today’s business landscape. We can help a client determine the best social media strategy to meet goals, and then craft a targeted campaign that can range from simply providing content concepts, to crafting daily postings on FaceBook and Twitter, to more complex campaigns with paid components spanning national or regional target audiences.
expressing the essence of life
The word “essenza” is Italian for “essence.” Our tag line, “Expressing the Essence of Life,” embodies a mission to not only provide high-level strategic communications and public relations services, but to promote passion for all the experiences of life.
we do it all.